This is a clear indicator that they’re not just here to carve out their own niche, but they’re also going after the market share of video giants like YouTube. More recently, they have begun to increase upload lengths, giving people the option of posting 10-minute videos. The platform popularized short-form content, originally only giving users the ability to post a video with a maximum duration of 60-seconds. ![]() Hashtags like #tiktokmademebuyit are clear indicators of the impact of TikTok, especially on GenZs and Millenials. More recently, TikTok overtook YouTube for daily average watch time in the US.Īs TikTok continues to carve out its piece of the market, it continues to have a larger effect on consumer decisions and pop culture. In 2021, the platform reached 1 billion daily active users, making it the fastest social media platform to reach that milestone. TikTok is the fastest-growing social media platform on the planet. ![]() How to Plan a TikTok Influencer Campaign.
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